To support growth and visibility in the local community, the goal was to create a refreshed brand identity that would drive more bookings and ensure the practice is easily recognised within the town.

 

A defining aspect of the rebrand was the desire to honour the town’s heritage specifically the historic stag symbol, which is iconic to the area. The new identity needed to incorporate the stag as a recognisable brand icon, but in
a way that felt modern, sleek, and relevant to a high-quality dental practice.

 

A refined stag icon, stylised and minimalist, able to stand alone as a badge or mark. Fresh color palette rooted in natural blue tones with a clean premium feel.